00557pamaa2200181 4500 0000013927 20090115090000.0 030185971 (hard) 658.8 BOO HF5415 BOO 1998 Boone Contemporary marketing : wired Louis E. Boone and David L. Kurtz. 9th ed. Fort Worth: Dryden Press, 1998. xxxiii, 779p.: col.ill.; 29cm. Includes CD-ROM title : discovering your marketing career by Sandburg Marketing Kurtz, David L.