Contemporary marketing : wired

Main Author: Boone
Other Authors: Kurtz,
Format: Book
Published: Fort Worth: Dryden Press, 1998.
Edition:9th ed.
Subjects:
Item Description:Includes CD-ROM title : discovering your marketing career by Sandburg
Physical Description:xxxiii, 779p.: col.ill.; 29cm.
ISBN:030185971 (hard)