Marketing management : an Asian perspective
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Singapore:
Prentice Hall,
1996.
|
| Subjects: |
| LEADER | 00515pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000013916 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 9780132548977 |
| 090 | 0 | 0 | |a HF5415.13 |b MAR 1996 |
| 245 | 0 | 0 | |a Marketing management : |b an Asian perspective |c Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan. |
| 260 | 0 | 0 | |a Singapore: |b Prentice Hall, |c 1996. |
| 300 | |a xviii, 1055p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management -- |z Asian |
| 700 | 1 | 1 | |a Kotler, Philip |
| 700 | 1 | 1 | |a Swee Hoon Ang |
| 700 | 1 | 1 | |a Siew Meng Leong |