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Marketing management :
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Marketing management : an Asian perspective
Other Authors:
Kotler, Philip
,
Swee Hoon Ang
,
Siew Meng Leong
Format:
Book
Published:
Singapore:
Prentice Hall,
1996.
Subjects:
Marketing --
>
Management --
>
Asian
Holdings
Description
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Physical Description:
xviii, 1055p.: 24cm.
ISBN:
9780132548977
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