APA Citation

Churchill. (1996). Basic marketing research (3rd ed.). Fort Worth: Dryden Press.

Chicago Style Citation

Churchill. Basic Marketing Research. 3rd ed. Fort Worth: Dryden Press, 1996.

MLA Citation

Churchill. Basic Marketing Research. 3rd ed. Fort Worth: Dryden Press, 1996.

Warning: These citations may not always be 100% accurate.