00643cam a2200205 7i4500 0000013698 20190824090000.0 0071125132 9780071125130 658.8 MAR HF5415 MAR 1993 MARKETING challenges : cases and exercises Christopher H. Lovelock ...[et al.]. 3rd ed. New York: McGraw Hill, 1993. xxxix, 628p.: 24cm. McGraw Hill series in marketing Marketing -- Problems, exercises, etc Marketing -- Case studies Weinberg, Charles B. Lovelock, Christopher H.