MARKETING challenges : cases and exercises
| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York:
McGraw Hill,
1993.
|
| Edition: | 3rd ed. |
| Series: | McGraw Hill series in marketing
|
| Subjects: |
| Physical Description: | xxxix, 628p.: 24cm. |
|---|---|
| ISBN: | 0071125132 9780071125130 |