APA Citation

Weinberg,, & Lovelock. (1993). MARKETING challenges: Cases and exercises (3rd ed.). New York: McGraw Hill.

Chicago Style Citation

Weinberg,, and Lovelock. MARKETING Challenges: Cases and Exercises. 3rd ed. New York: McGraw Hill, 1993.

MLA Citation

Weinberg,, and Lovelock. MARKETING Challenges: Cases and Exercises. 3rd ed. New York: McGraw Hill, 1993.

Warning: These citations may not always be 100% accurate.