Marketing management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Chicago:
The Dryden Press,
1987.
|
| Subjects: |
| LEADER | 00431pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000013574 | ||
| 005 | 20060620090000.0 | ||
| 020 | 0 | 0 | |a 003022022X |
| 082 | |a 658.8 PAR | ||
| 090 | 0 | 0 | |a HF5415.13 |b PAR 1987 |
| 100 | 1 | 0 | |a PARK |
| 245 | 1 | 0 | |a Marketing management |c C. Whan Park and Gerald Zaltman. |
| 260 | 0 | 0 | |a Chicago: |b The Dryden Press, |c 1987. |
| 300 | |a xvi, 656p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Zaltman, |h Gerald |