PARK, & Zaltman. (1987). Marketing management. Chicago: The Dryden Press.
Chicago Style CitationPARK, and Zaltman. Marketing Management. Chicago: The Dryden Press, 1987.
MLA CitationPARK, and Zaltman. Marketing Management. Chicago: The Dryden Press, 1987.
Warning: These citations may not always be 100% accurate.