Advertising : planning, implementation and control
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Cincinnati:
South Western,
1993.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00422pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000013403 | ||
| 005 | 20060620090000.0 | ||
| 020 | 0 | 0 | |a 0538809183 |
| 082 | |a 659.111 NYL | ||
| 090 | 0 | 0 | |a HF5823 |b NYL 1993 |
| 100 | 1 | 0 | |a NYLEN |
| 245 | 1 | 0 | |a Advertising : |b planning, implementation and control |c David W. Nylen. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Cincinnati: |b South Western, |c 1993. |
| 300 | |a xiii, 754p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Advertising |