NYLEN. (1993). Advertising: Planning, implementation and control (4th ed.). Cincinnati: South Western.
Chicago Style CitationNYLEN. Advertising: Planning, Implementation and Control. 4th ed. Cincinnati: South Western, 1993.
MLA CitationNYLEN. Advertising: Planning, Implementation and Control. 4th ed. Cincinnati: South Western, 1993.
Warning: These citations may not always be 100% accurate.