Creative strategy in advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Belmont:
Wadsworth Pub.,
1995.
|
| Edition: | 5th ed. |
| Subjects: |
| LEADER | 00465pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000013203 | ||
| 005 | 20091001090000.0 | ||
| 020 | 0 | 0 | |a 0534252605 |
| 082 | |a 659.132 JEW 1995 | ||
| 090 | 0 | 0 | |a HF5825 |b JEW 1995 |
| 100 | 1 | 0 | |a Jewler |
| 245 | 1 | 0 | |a Creative strategy in advertising |c A. Jerome Jewler. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Belmont: |b Wadsworth Pub., |c 1995. |
| 300 | |a xiii, 389p.: |b 26cm. | ||
| 650 | 0 | 0 | |a Advertising copy |
| 650 | 0 | 0 | |a Advertising layout and typography |