00505pamaa2200181 4500 0000013013 20071204090000.0 0538829826 658.8 LAM HF5415 LAM 1994 Lamb Principles of marketing Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 2nd ed. Ohio: South Western Pub., 1994. liii, 846p.: col.ill.; 29cm. Marketing Hair, Joseph F. McDaniel, Carl D