Principles of marketing
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Ohio:
South Western Pub.,
1994.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00505pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000013013 | ||
| 005 | 20071204090000.0 | ||
| 020 | 0 | 0 | |a 0538829826 |
| 082 | |a 658.8 LAM | ||
| 090 | 0 | 0 | |a HF5415 |b LAM 1994 |
| 100 | 1 | 0 | |a Lamb |
| 245 | 1 | 0 | |a Principles of marketing |c Charles W. Lamb, Joseph F. Hair and Carl McDaniel. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a Ohio: |b South Western Pub., |c 1994. |
| 300 | |a liii, 846p.: |b col.ill.; |c 29cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Hair, |h Joseph F. |
| 700 | 1 | 1 | |a McDaniel, |h Carl D |