00487pamaa2200169 4500 0000013009 20090216090000.0 0538839139 658.8 SEM HF5415 SEM 1995 SEMENIK Principles of marketing : a global perspective Richard J. Semenik and Gary J. Bamossy. 2nd ed. Ohio: South Western Pub., 1995. xxii, 682p.: col.ill.; 27cm. Marketing BAMOSSY, Gary J.