Principles of marketing : a global perspective
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Ohio:
South Western Pub.,
1995.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00487pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000013009 | ||
| 005 | 20090216090000.0 | ||
| 020 | 0 | 0 | |a 0538839139 |
| 082 | |a 658.8 SEM | ||
| 090 | 0 | 0 | |a HF5415 |b SEM 1995 |
| 100 | 1 | 0 | |a SEMENIK |
| 245 | 1 | 0 | |a Principles of marketing : |b a global perspective |c Richard J. Semenik and Gary J. Bamossy. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a Ohio: |b South Western Pub., |c 1995. |
| 300 | |a xxii, 682p.: |b col.ill.; |c 27cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a BAMOSSY, |h Gary J. |