00422pamaa2200157 4500 0000012927 20060620090000.0 0333353994 658.8 MAR HF5415 MAR 1983 MARKETING : theory and practice [edited by] Michael J. Baker. 2nd ed. Houndmills: Macmillan, 1983. xii, 426p.: 24cm. Marketing BAKER, Michael J.