Consumer behavior and marketing action
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Ohio:
South Western College Pub.,
1995.
|
| Edition: | 5th ed. |
| Subjects: |
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| 005 | 20051118090000.0 | ||
| 020 | 0 | 0 | |a 0538844337 |
| 082 | |a 658.8342 ASS 1995 | ||
| 090 | 0 | 0 | |a HF5415.3 |b ASS 1995 |
| 100 | 1 | 0 | |a ASSAEL |
| 245 | 1 | 0 | |a Consumer behavior and marketing action |c Henry Assael. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Ohio: |b South Western College Pub., |c 1995. |
| 300 | |a xvii, 789p.: |b ill.; |c 24cm. | ||
| 650 | 0 | 0 | |a Consumer behavior |
| 650 | 0 | 0 | |a Motivational research (Marketing) |