KEEGAN. (1989). Global marketing management (4th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKEEGAN. Global Marketing Management. 4th ed. New Jersey: Prentice Hall, 1989.
MLA CitationKEEGAN. Global Marketing Management. 4th ed. New Jersey: Prentice Hall, 1989.
Warning: These citations may not always be 100% accurate.