APA Citation

KEEGAN. (1989). Global marketing management (4th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

KEEGAN. Global Marketing Management. 4th ed. New Jersey: Prentice Hall, 1989.

MLA Citation

KEEGAN. Global Marketing Management. 4th ed. New Jersey: Prentice Hall, 1989.

Warning: These citations may not always be 100% accurate.