00586pamaa2200181 4500 0000012893 20060622090000.0 0132073099/0205159885 658.8 MAR HF5415 MAR 1991 MARKETING classics : a selection of influential articles edited by Ben M. Enis, Keith K. Cox and Michael P. Mokwa. 8th edition, 25th anniversary edition. New Jersey: Prentice Hall, 1991. xii, 612p.: 24cm. Marketing COX, Keith K. Mokwa, Michael P. ENIS, Ben M.