MARKETING classics : a selection of influential articles

Other Authors: COX,, Mokwa,, ENIS,
Format: Book
Published: New Jersey: Prentice Hall, 1991.
Edition:8th edition, 25th anniversary edition.
Subjects:
LEADER 00586pamaa2200181 4500
001 0000012893
005 20060622090000.0
020 0 0 |a 0132073099/0205159885  
082 |a 658.8 MAR 
090 0 0 |a HF5415   |b MAR 1991 
245 0 0 |a MARKETING classics :   |b a selection of influential articles   |c edited by Ben M. Enis, Keith K. Cox and Michael P. Mokwa. 
250 0 0 |a 8th edition, 25th anniversary edition. 
260 0 0 |a New Jersey:   |b Prentice Hall,   |c 1991. 
300 |a xii, 612p.:   |b 24cm. 
650 0 0 |a Marketing  
700 1 1 |a COX,   |h Keith K.  
700 1 1 |a Mokwa,   |h Michael P.  
700 1 1 |a ENIS,   |h Ben M.