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MARKETING classics :
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MARKETING classics : a selection of influential articles
Other Authors:
COX,
,
Mokwa,
,
ENIS,
Format:
Book
Published:
New Jersey:
Prentice Hall,
1991.
Edition:
8th edition, 25th anniversary edition.
Subjects:
Marketing
Holdings
Description
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Physical Description:
xii, 612p.: 24cm.
ISBN:
0132073099/0205159885
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