COX,, Mokwa,, & ENIS. (1991). MARKETING classics: A selection of influential articles (8th edition, 25th anniversary edition.). New Jersey: Prentice Hall.
Chicago Style CitationCOX,, Mokwa, and ENIS. MARKETING Classics: A Selection of Influential Articles. 8th edition, 25th anniversary edition. New Jersey: Prentice Hall, 1991.
MLA CitationCOX,, Mokwa, and ENIS. MARKETING Classics: A Selection of Influential Articles. 8th edition, 25th anniversary edition. New Jersey: Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.