00501pamaa2200169 4500 0000012872 20090930090000.0 0205158692 658.83 FOX HF5415.2 FOX 1995 CRASK Marketing research : principles and applications Melvin Crask, Richard J. Fox and Roy G. Stout. New Jersey: Prentice Hall, 1995. xv, 659p.: 24cm. Marketing research FOX, Richard J. Stout, Roy G.