00493pamaa2200169 4500 0000012840 20190806090000.0 0023051620 9780139064708 658.8 MAR HF5415.13 MAR 1998 MARKETING management Richard P. Bagozzi ... [et al.]. New York: Prentice Hall, 1998. xxii, 741p.: col.ill.; 26cm. Marketing -- Management BAGOZZI, Richard P. Rosa, Jose Antonio