MARKETING management
| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York:
Prentice Hall,
1998.
|
| Subjects: |
| LEADER | 00493pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000012840 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 0023051620 |
| 020 | 0 | 0 | |a 9780139064708 |
| 082 | |a 658.8 MAR | ||
| 090 | 0 | 0 | |a HF5415.13 |b MAR 1998 |
| 245 | 0 | 0 | |a MARKETING management |c Richard P. Bagozzi ... [et al.]. |
| 260 | 0 | 0 | |a New York: |b Prentice Hall, |c 1998. |
| 300 | |a xxii, 741p.: |b col.ill.; |c 26cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a BAGOZZI, |h Richard P. |
| 700 | 1 | 1 | |a Rosa, |h Jose Antonio |