00535pamaa2200181 4500 0000012820 20190807090000.0 9780139224287 658.83 BUR 1998 HF5415.2 BUR 1998 Burns Marketing research Alvin C. Burns and Ronald F. Bush. 2nd ed. New York: Prentice Hall, 1998. xxi, 657p.: 26cm. Includes 1 CD-ROM titled "SPSS 7.5 for windows student version" Marketing research Bush, Ronald F.