APA Citation

Cannon. (1992). Basic marketing: Principles and practice (3rd ed.). London: Cassell Educational.

Chicago Style Citation

Cannon. Basic Marketing: Principles and Practice. 3rd ed. London: Cassell Educational, 1992.

MLA Citation

Cannon. Basic Marketing: Principles and Practice. 3rd ed. London: Cassell Educational, 1992.

Warning: These citations may not always be 100% accurate.