Marketing : creating value for customers
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Massachusetts:
Irwin McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
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| 020 | 0 | 0 | |a 0071152253 |
| 082 | |a 658.8 CHU | ||
| 090 | 0 | 0 | |a HF5415 |b CHU 1998 |
| 100 | 1 | 0 | |a Churchill |
| 245 | 1 | 0 | |a Marketing : |b creating value for customers |c Gilbert A. Churchill and . Paul Peter. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a Massachusetts: |b Irwin McGraw Hill, |c 1998. |
| 300 | |a xxiv, 630p.: |b col.ill.; |c 28cm. | ||
| 440 | 0 | 0 | |a The Irwin series in marketing |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Peter, |h J. Paul |