Marketing : creating value for customers
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| Other Authors: | |
| Format: | Book |
| Published: |
Massachusetts:
Irwin McGraw Hill,
1998.
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| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xxiv, 630p.: col.ill.; 28cm. |
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| ISBN: | 0071152253 |