Churchill, & Peter. (1998). Marketing: Creating value for customers (2nd ed.). Massachusetts: Irwin McGraw Hill.
Chicago Style CitationChurchill, and Peter. Marketing: Creating Value for Customers. 2nd ed. Massachusetts: Irwin McGraw Hill, 1998.
MLA CitationChurchill, and Peter. Marketing: Creating Value for Customers. 2nd ed. Massachusetts: Irwin McGraw Hill, 1998.
Warning: These citations may not always be 100% accurate.