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|a 658.8 BOY
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|a HF5415.13
|b BOY 1998
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|a BOYD
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|a Marketing management :
|b a strategic approach with a global orientation
|c Harper W. Boyd, Orville C. Walker and Jean-Claude Larreche.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Massachusetts:
|b Irwin McGraw Hill,
|c 1998.
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| 300 |
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|a xxii, 547p.:
|b 26cm.
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|a Marketing --
|x Management
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|a Walker,
|h Orville C.
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|a Larreche,
|h Jean-Claude
|
