APA Citation

BOYD, Walker,, & Larreche. (1998). Marketing management: A strategic approach with a global orientation (3rd ed.). Massachusetts: Irwin McGraw Hill.

Chicago Style Citation

BOYD, Walker, and Larreche. Marketing Management: A Strategic Approach With a Global Orientation. 3rd ed. Massachusetts: Irwin McGraw Hill, 1998.

MLA Citation

BOYD, Walker, and Larreche. Marketing Management: A Strategic Approach With a Global Orientation. 3rd ed. Massachusetts: Irwin McGraw Hill, 1998.

Warning: These citations may not always be 100% accurate.