00555pamaa2200193 4500 0000012779 20190806090000.0 0071154590(hc) 9780256214383 (hbk.) 658.802 CRA 1997 HF5415.13 CRA 1997 Cravens Strategic marketing David W. Cravens. 5th ed. Chicago: Irwin, 1997. xviii, 670p.: 25cm. Irwin series in marketing Marketing -- Management -- Case studies Marketing -- Decision making