Strategic marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago:
Irwin,
1997.
|
| Edition: | 5th ed. |
| Series: | Irwin series in marketing
|
| Subjects: |
| LEADER | 00555pamaa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000012779 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 0071154590(hc) |
| 020 | 0 | 0 | |a 9780256214383 (hbk.) |
| 082 | |a 658.802 CRA 1997 | ||
| 090 | 0 | 0 | |a HF5415.13 |b CRA 1997 |
| 100 | 1 | 0 | |a Cravens |
| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens. |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Chicago: |b Irwin, |c 1997. |
| 300 | |a xviii, 670p.: |b 25cm. | ||
| 440 | 0 | 0 | |a Irwin series in marketing |
| 650 | 0 | 0 | |a Marketing -- |x Management -- |x Case studies |
| 650 | 0 | 0 | |a Marketing -- |x Decision making |