Strategic marketing

Main Author: Cravens
Format: Book
Published: Chicago: Irwin, 1997.
Edition:5th ed.
Series:Irwin series in marketing
Subjects:
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020 0 0 |a 9780256214383 (hbk.)  
082 |a 658.802 CRA 1997 
090 0 0 |a HF5415.13   |b CRA 1997 
100 1 0 |a Cravens  
245 1 0 |a Strategic marketing   |c David W. Cravens. 
250 0 0 |a 5th ed. 
260 0 0 |a Chicago:   |b Irwin,   |c 1997. 
300 |a xviii, 670p.:   |b 25cm. 
440 0 0 |a Irwin series in marketing 
650 0 0 |a Marketing --   |x Management --   |x Case studies  
650 0 0 |a Marketing --   |x Decision making