Description: Strategic marketing

Main Author:	Cravens
Format:	Book
Published:	Chicago: Irwin, 1997.
Edition:	5th ed.
Series:	Irwin series in marketing
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Decision making

Physical Description:	xviii, 670p.: 25cm.
ISBN:	0071154590(hc) 9780256214383 (hbk.)