00499pamaa2200169 4500 0000012756 20051123090000.0 0071125116 658.8342 LOU 1993 HF5415.32 LOU 1993 LOUDON Consumer behavior : concepts and applications David L. Loudon and Albert J. Della Bitta. 4th ed. New York: McGraw Hill, 1993. xxiii, 788p.: 26cm. Consumer behavior DELLA BITTA, Albert J.