APA Citation

LOUDON, & DELLA BITTA. (1993). Consumer behavior: Concepts and applications (4th ed.). New York: McGraw Hill.

Chicago Style Citation

LOUDON, and DELLA BITTA. Consumer Behavior: Concepts and Applications. 4th ed. New York: McGraw Hill, 1993.

MLA Citation

LOUDON, and DELLA BITTA. Consumer Behavior: Concepts and Applications. 4th ed. New York: McGraw Hill, 1993.

Warning: These citations may not always be 100% accurate.