00454pamaa2200169 4500 0000012703 20051117090000.0 0135583969 658.83 LUC 1987 HF5415.2 LUC 1987 LUCK Marketing research David J. Luck and Ronald S. Rubin. 7th ed. New Jersey: Prentice Hall, 1987. xvi, 683p.: 24cm. Marketing research Rubin, Ronald S.