Marketing management : strategies and programs
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
McGraw Hill,
1994.
|
| Edition: | 5th ed. |
| Series: | McGraw Hill series in marketing
|
| Subjects: |
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
McGraw Hill,
1994.
|
| Edition: | 5th ed. |
| Series: | McGraw Hill series in marketing
|
| Subjects: |