APA Citation

GUILTINAN, & Paul. (1994). Marketing management: Strategies and programs (5th ed.). New York: McGraw Hill.

Chicago Style Citation

GUILTINAN, and Paul. Marketing Management: Strategies and Programs. 5th ed. New York: McGraw Hill, 1994.

MLA Citation

GUILTINAN, and Paul. Marketing Management: Strategies and Programs. 5th ed. New York: McGraw Hill, 1994.

Warning: These citations may not always be 100% accurate.