GUILTINAN, & Paul. (1994). Marketing management: Strategies and programs (5th ed.). New York: McGraw Hill.
Chicago Style CitationGUILTINAN, and Paul. Marketing Management: Strategies and Programs. 5th ed. New York: McGraw Hill, 1994.
MLA CitationGUILTINAN, and Paul. Marketing Management: Strategies and Programs. 5th ed. New York: McGraw Hill, 1994.
Warning: These citations may not always be 100% accurate.