00490pamaa2200169 4500 0000012647 20190805090000.0 9780071134477 658.8 LAN HF5415 LAN 1993 Lancaster Essentials of marketing : text and cases Geoggrey Lancaster and Lester Massingham. 2nd ed. London: McGraw Hill, 1993. vii, 496p.: 24cm. Marketing -- Case studies Massingham, Lester