Essentials of marketing : text and cases
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London:
McGraw Hill,
1993.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00490pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000012647 | ||
| 005 | 20190805090000.0 | ||
| 020 | 0 | 0 | |a 9780071134477 |
| 082 | |a 658.8 LAN | ||
| 090 | 0 | 0 | |a HF5415 |b LAN 1993 |
| 100 | 1 | 0 | |a Lancaster |
| 245 | 1 | 0 | |a Essentials of marketing : |b text and cases |c Geoggrey Lancaster and Lester Massingham. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a London: |b McGraw Hill, |c 1993. |
| 300 | |a vii, 496p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Case studies |
| 700 | 1 | 1 | |a Massingham, |h Lester |