APA Citation

Lancaster, & Massingham. (1993). Essentials of marketing: Text and cases (2nd ed.). London: McGraw Hill.

Chicago Style Citation

Lancaster, and Massingham. Essentials of Marketing: Text and Cases. 2nd ed. London: McGraw Hill, 1993.

MLA Citation

Lancaster, and Massingham. Essentials of Marketing: Text and Cases. 2nd ed. London: McGraw Hill, 1993.

Warning: These citations may not always be 100% accurate.