00529pamaa2200181 4500 0000012646 20060620090000.0 0750607890 658.8 MUD HD9980 MUD 1993 MUDIE The Management and marketing of services Peter Mudie and Angela Cottam. Oxford: Butterworth Heinemann, 1993. xi, 269p.: 25cm. Contemporary business series Service industries -- Marketing Marketing COTTAM, Angela