The Management and marketing of services
Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Oxford:
Butterworth Heinemann,
1993.
|
Series: | Contemporary business series
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Subjects: |
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082 | |a 658.8 MUD | ||
090 | 0 | 0 | |a HD9980 |b MUD 1993 |
100 | 1 | 0 | |a MUDIE |
245 | 1 | 4 | |a The Management and marketing of services |c Peter Mudie and Angela Cottam. |
260 | 0 | 0 | |a Oxford: |b Butterworth Heinemann, |c 1993. |
300 | |a xi, 269p.: |b 25cm. | ||
440 | 0 | 0 | |a Contemporary business series |
650 | 0 | 0 | |a Service industries -- |x Marketing |
650 | 0 | 0 | |a Marketing |
700 | 1 | 1 | |a COTTAM, |h Angela |