The Management and marketing of services
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Oxford:
Butterworth Heinemann,
1993.
|
| Series: | Contemporary business series
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| Subjects: |
| LEADER | 00529pamaa2200181 4500 | ||
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| 005 | 20060620090000.0 | ||
| 020 | 0 | 0 | |a 0750607890 |
| 082 | |a 658.8 MUD | ||
| 090 | 0 | 0 | |a HD9980 |b MUD 1993 |
| 100 | 1 | 0 | |a MUDIE |
| 245 | 1 | 4 | |a The Management and marketing of services |c Peter Mudie and Angela Cottam. |
| 260 | 0 | 0 | |a Oxford: |b Butterworth Heinemann, |c 1993. |
| 300 | |a xi, 269p.: |b 25cm. | ||
| 440 | 0 | 0 | |a Contemporary business series |
| 650 | 0 | 0 | |a Service industries -- |x Marketing |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a COTTAM, |h Angela |