Description: Consumer behavior

Cover Image

QR Code

Consumer behavior

Main Author:	Mowen, John C.
Other Authors:	Minor, Michael
Format:	Book
Published:	New Jersey: Prentice Hall, 1998.
Edition:	5th ed.
Subjects:	Consumer behavior

Physical Description:	xxi, 696p.: col.ill.; 26cm.
ISBN:	9780137371150 (hbk.) 9780137700417 (pbk.)