Mowen, J. C., & Minor, M. (1998). Consumer behavior (5th ed.). New Jersey: Prentice Hall.
Chicago Style CitationMowen, John C., and Michael Minor. Consumer Behavior. 5th ed. New Jersey: Prentice Hall, 1998.
MLA CitationMowen, John C., and Michael Minor. Consumer Behavior. 5th ed. New Jersey: Prentice Hall, 1998.
Warning: These citations may not always be 100% accurate.