Services marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
John Wiley,
1998.
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| Subjects: |
| LEADER | 00469pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000012526 | ||
| 005 | 20110726090000.0 | ||
| 020 | 0 | 0 | |a 0471180343 |
| 082 | |a 658.8 KUR | ||
| 090 | 0 | 0 | |a HD9980 |b KUR 1998 |
| 100 | 1 | 0 | |a Kurtz |
| 245 | 1 | 0 | |a Services marketing |c David L. Kurtz and Kenneth E. Clow. |
| 260 | 0 | 0 | |a New York: |b John Wiley, |c 1998. |
| 300 | |a xxii, 570p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Service industries -- |x Marketing |
| 650 | 0 | 0 | |a Customer service |
| 700 | 1 | 1 | |a Clow, |h Kenneth E. |